AI decisioning behind every marketing move
From research to launch, every campaign planned, personalised, and deployed, at a scale no team could match.
<3 Days
from creative brief to live campaign, down from 2 weeks.
60%
channels orchestrated from one connected, automated workflow.
4.2x
more campaigns per quarter on the same headcount, no new hires.
38%
improvement in promotional ROI across key customer segments.
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Deep dive per capability
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Campaign Strategy Agent
Turns your objective into a creative framework for every channel and segment, before a human writes the brief.
Intake the objective - Turns a plain-language business priority into campaign format.
Pull the context - Auto-retrieves product, inventory, customer, and margin data, with no manual pulls.
Recommend the strategy - Proposes audience, offer, channels, timing, and KPIs in one clean review.
Draft, pre-check, route - Generates the brief, checks every constraint, routes straight to approvers.
Before: Every query hits an agent. Result: delays.
After: Routine auto-resolves, humans take the rest.
Content & Channel Agent
From segmentation to live performance, every campaign planned, deployed, and optimised without the manual overhead.
Ingest the approved brief - Reads objective, audience, offer, and channel plan, then maps to brand templates.
Set the message architecture - Message, proof points, CTAs, brand reviews direction, not execution.
Build segment and channel variants - Adapts by lifecycle stage, loyalty tier, and format.
Compliance and build package - Checks brand, offer & legal, then generates the build sheet & QA checklist.
Before: 7–20 days, teams adapt by hand.
After: 1–5 days, scales by segment and channel.
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Campaign Optimization Agent
Reaches customers at the right moment, message, and channel, at a scale no team could manage by hand.
Monitor live - Watches email, paid, web, app, sales, inventory, returns, one view, not scattered dashboards.
Summarise - Plain-language summary by segment, channel, region. Marketing reviews in minutes.
Detect - Flags low CTR, high CPA, stock and margin risk, including a top seller about to stock out.
Recommend and route - Suggests a copy, budget, or product change, sends it to the right team.
Before: 3–10 days—action arrives too late.
After: Same-day, while the campaign runs.
“NuPlay Analytics lets us aggregate our data independently and run quick queries ourselves. The process is faster and more independent.”
“NuPlay Analytics lets us aggregate our data independently and run quick queries ourselves. The process is faster and more independent.”
“NuPlay Analytics lets us aggregate our data independently and run quick queries ourselves. The process is faster and more independent.”
“NuPlay Analytics lets us aggregate our data independently and run quick queries ourselves. The process is faster and more independent.”
Built for production, not just demos
Powered by Your Data
Uses live product, inventory, customer, loyalty, and margin data for accurate decisions
Built for Retail
Understands inventory, margins, loyalty programs, and channel constraints, not just content creation.
Human Oversight Included
Agents execute and validate; your team stays in control with full visibility and approval workflows.
Works with your Existing Stack
Uses live product, inventory, customer, loyalty, and margin data for accurate decisions
Live and in production
These agents run real campaigns and real trading decisions today. No waitlist, no perpetual beta.
Frequently asked question
Find quick answers to common questions about our Retail AI solutions.
NuPLAY runs as its own agentic layer and connects to the tools and channels you already use. You do not need to move your CRM or email platform to deploy it.
NuPLAY runs as its own agentic layer and connects to the tools and channels you already use. You do not need to move your CRM or email platform to deploy it.
NuPLAY runs as its own agentic layer and connects to the tools and channels you already use. You do not need to move your CRM or email platform to deploy it.
NuPLAY runs as its own agentic layer and connects to the tools and channels you already use. You do not need to move your CRM or email platform to deploy it.
NuPLAY runs as its own agentic layer and connects to the tools and channels you already use. You do not need to move your CRM or email platform to deploy it.
