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Enterprise AI transformation, with self-improving agents

NuPlay redesigns enterprise AI processes that keep improving with every run.

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One self-improving platform powering your business

Campaign Optimizer
Holiday sale · 4 channels
AnalyzingRebalancingOptimized
ROAS2.1×+62%
Cost per visit$0.78−46%
Budget splitLast 7 days
Search30%↑ 38%
Social25%↑ 34%
Email20%↓ 18%
Display25%↓ 10%
$4.2k moved to Search & Social
Projected +1,180 store visits this week
Shopping Assistant
Web chat · Size 9 on file
GuidingChecked out
Running shoes for flat feet, under $120?
Best match
Stride Stability 4
Arch support$109
Glide Support
Wide fit$119
Add the first one, size 9
Order placed$109
Saved card · Arrives Thursday
Support Agent
Order #48213 · Chat
ResolvingResolved
Sofia M. · Customer
FrustratedDelighted
My blender arrived with a cracked jar.
Order located
Delivered Oct 22 · Austin
Photo checked
Damage confirmed, no return needed
Replacement shipped
Express · Arrives Wednesday
Customer updated
“So sorry! A new jar ships today.”
0sResolution
3Handoffs
0.0Customer CSAT
CUSTOMER EXPERIENCE

AI Transformation for Entire Customer Journey

Customer Acquisition

Optimise every campaign to bring the right shoppers to your store.

Agentic Commerce

Guide every shopper from first question to checkout.

Customer Support

Resolve every post-purchase request end to end.

Explore customer experience
EMPLOYEE EXPERIENCE

Employee Lifecycle Managed & Powered by AI Agents

Recruitment & Onboarding

Hire and onboard every new team member, even in peak seasons.

Employee & IT Support

Resolve HR and IT requests instantly for every desk and frontline worker.

Payroll Management

Make payroll accurate and transparent for every employee.

Explore employee experience
Recruitment Agent
Store associates · 12 openings
ScreeningInterviewingRoles filled
Applied0
Screened0
Interviewed0
Hired0
Estella M.
Weekend cashier · 2 yrs retail
94%Thu 11:00Offer signed
Ryan K.
Stock associate · Nights
89%Fri 3:30pmOffer signed
Jia S.
Floor associate · Part time
86%Interview booked
Ready before day one
POS access, payroll and training set up for every new hire
HR & IT Helpdesk
Ticket #IT-3104 · Frontline app
VerifyingFixingResolved
Employee
I’m locked out of my laptop and my shift starts in 10 mins.
Intent: Account lockoutPriority: High
Verifying identity via phone OTP…Identity verified
Account unlockedDirectory
Password resetSent via SMS
Device re-syncedPolicy applied
Ticket loggedServiceNow
0m 00sHandle time
4Escalations
0.0Employee CSAT
Payroll Assistant
Pay run · Week of Oct 6
ReconcilingCalculatingPayslip sent
Hours this week · Estella M.0 → 50 hrs
8h
8h
Off
10h
8h
Leave
8h
MonTueWedThuFriSatSun
Thursday clock-out missed 2 h overtimeFixed from POS logs · +$48 added
Regular · 32 h × $16$512
Overtime · 2 h × $24$48
Sunday premium + leave$288
Tax & deductions−$127
$0Gross pay
$673Net pay
FridayPayday

400+ pre-built integrations. Plug into the stack you already run.

WorkdayOktaStore Link
ADPShopifyService Now
UKGSalesforceFresh Service
OracleManhattan AssociateZoho Desk
SAPHubspotAfter Ship
PaycheckFreshdeskZendesk
GreenhouseOrcal NetsuiteAtlassian

How we work

01

Consult & Prioritize

We map your processes and prioritize where AI-first redesign has the clearest P&L impact.

02

Build the Agent

The agent runs on NuPlay, built from tested components; not generated or a pilot.

03

Deploy & Scale

A forward deployment engineer takes it live and scales across the function, in production day one..

04

Keep Improving

NuLoop runs a self-improvement loop, diagnosing and shipping fixes as the agent learns.

ROI you can measure instantly

Real deployments, real numbers, measured in production, not in a pilot.

Metrics our agents deliver at scale

The shifts in cost, speed, and coverage once NuPlay handles the front line.

1000+
Live agents across sectors.
3x
More capacity, same headcount.
55%
Reduction in operational costs.
70%
Time saved for high-value tasks.

The NuPlay platform

Improvement
Analyze
Guardrails

NuLoop

Learns from every run and keeps getting better.

NuPulse

See what your agents do and what they save.

Governance

Safe, compliant agents by design.

Guardrails
Approvals
Audit trail
Self-improving Loop

The part competitors don't have

Most AI agents are static after deployment. NuPlay agents improve with every run, making the next one better.

Here's what that looks like on a real workflow, settling an insurance claim. Toggle to see it before and after NuPlay.

Without NuPlay
With NuPlay
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Step 1
Human
Agent
Return icon
Return Intake
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Step 2
Automated
Tick icon
Return Eligibility
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Step 3
Human
Agent
Search icon
Fraud Screening
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Step 4
Human
Agent
Money icon
Refund Decision
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Step 5
Human
Exception icon
Exceptions
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Step 6
Automated
Money back icon
Refund Settlement
Set once, stuck there
Gets better every run
6 Days
6 Hrs
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20× faster
Time to resolution
34%
82%
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2.4× more
Handled without a human
01
All
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Maximum Reach
Channels covered simultaneously

Why NuPlay?

Schedule a demo

Self-improving by Design

Every interaction improves your agents through continuous learning and real production feedback.

Model Agnostic

Choose from 100+ models plus our proprietary ones, and switch anytime without rebuilding your agents.

Unified Platform

NuPlay agents seamlessly fit inside existing systems, so your teams keep working in tools they already know.

Visibility & Governance

Full visibility into every run, agent, and outcome, so you always know what’s happening across your operation.

Built to enterprise standards

Every system ships with enterprise-grade security, governance, and compliance as standard.

ISO 27001
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ISO 42001
Standards icon
AICPA SOC2 TYPE 2
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Your data stays yours - Never used for training. Claims, docs, and conversations stay private.

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Firm-level isolation - Each environment is isolated to prevent cross-tenant access.

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Independently audited - Controls tested and reviewed regularly by independent specialists.