NuPlay AI named in CMP Research's Prism for Voicebot / Conversational IVR

For Prism for Conversational IVR/Voicebot, CMP Research assessed 20 providers of conversational IVR and voicebot solutions for customer service, CX, and sales. These providers are grouped into five categories: pioneering, leading, core performing, up & coming, and emerging. NuPlay AI (evaluated under its previous name, Nurix AI) was placed in the Core Performing cluster. The evaluation was conducted prior to the company's 2026 rebrand.

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The evaluation is based on analyst insights, user feedback, and marketplace data across ten investment criteria. This report highlights each provider's position and helps inform strategic investment choices. The full report, including vendor profiles, is available directly from CMP Research.

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