NuPlay AI builds voice and chat agents that handle peak demand and routine tasks, so your team can focus on what truly needs them.






Voice and chat across phone, web, WhatsApp, and in-app. One deployment, every surface.
Every single interaction follows your own defined process. Not sometimes, every time.
Pulls live data from your CRM, helpdesk, and knowledge base, adapting to sentiment.
Human agents get a full summary, intent, sentiment, history, and key details. No repeating.
Track containment, resolution, handle time, and escalation triggers across interactions.
SOC 2 compliant, encrypted in transit and at rest, role-based access, and PII handling built in.
Find quick answers to common questions about our Retail AI solutions.
See how NuPlay AI resolves customer inquiries across voice and chat while reducing support workload and response times.
NuPlay's Customer Resolution agent is a production-grade voice and chat AI system that handles inbound customer queries end to end - in natural language. It reduces ticket volume, cuts resolution time, and automates high-frequency support categories like order status, returns, account queries, and claims - while escalating edge cases to your team with full context.
Traditional chatbots follow decision trees. IVRs route calls. Neither resolves anything. NuPlay agents understand intent and context, complete multi-step tasks, take action inside your systems, and only involve a human when the issue genuinely requires it. The experience feels human. The economics don't.
The industry baseline for AI containment is under 20%. NuPlay agents reach 75% containment at maturity - because they're designed to resolve, not deflect. Cult.fit saw 95% support query resolution. Myntra cut average handle time by 50% and scaled support 3x without adding headcount.
When a query exceeds the agent's scope or the customer requests a human, NuPlay escalates immediately - passing the full conversation summary, intent classification, sentiment, and collected details to your human agent. No cold starts. No repeat questions. The customer experience stays intact.
NuPlay connects to your CRM, helpdesk (Zendesk, Salesforce Service Cloud, Freshdesk), knowledge base, and order management systems. It can create and update tickets, pull live account or order data, and follow your support policies and escalation rules. Most teams go live starting with their top three ticket categories.
Yes. NuPlay is built for enterprise deployment - SOC 2 certified, with encryption in transit and at rest, PII handling controls, role-based access, and full audit logging on every automated interaction.
Deployment is measured in weeks, not quarters. The agents ingest your product, customer, and brand context during onboarding so they can plan and personalise from the start.