Transform your customer journey with our Al agents

From agentic commerce to support, we partner with retailers and brands to delivery unmatched customer experiences

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How NuPlay runs your customer journey

Customer Acquisition

Turns a business goal into a campaign plan using live data.

Builds on-brand creative for every segment and channel.

Monitors and optimises live performance and budgets.

Explore customer acquisiton
38%

More conversions via AI-led campaigns.

Agentic Commerce

Understands what each shopper needs & recommends from live inventory.

Answers product questions and comparisons like your best store associate.

Builds the cart, applies offers, and completes checkout.

Explore agentic commerce
42%

Higher AOV with the shopping assistant.

Customer Support

Tracks orders and updates delivery or pickup in real time.

Processes returns, exchanges, and refunds inside your systems.

Escalates with full context, bringing in your team only when needed.

Explore customer support
67%

Reduction in average handle time and support cost.

Proven on retail’s real last mile

NuLoop finds what went wrong in real conversations and ships the fix, so resolution keeps climbing after go-live.

KPIs
Self-improving Resolution
Auto-improve with
36%
week 1
40%
week 2
44%
week 3
47%
week 4
51%
week 5
54%
week 6
58%
week 7
62%
week 8
65%
week 9
72%
week 10
76%
week 11
80%
week 12
Autonomous resolution data

Trusted by retail’s leading brands

Read more stories
JOMASHOP logo

“NuPlay helped us create shopping journeys that listen, adapt, respond and deliver on our brand promise.”

Osher Karnowsky, General Manager, Jomashop

JOMASHOP Image
Kohler Generators logo

“We now engage every high-intent lead at the right moment, at any volume, without adding headcount.”

Jeff Mayerl, President, Kohler Energy

Kohler generators Image
Leading US Women's Fashion Group logo

“Support isn’t a cost centre, it’s a brand touchpoint that shapes every customer relationship.”

VP, Customer Care, Leading US Women’s Fashion Group

Leading US Women's Fashion Group logo Image
Myntra Logo

“Support isn’t a cost centre, it’s a brand touchpoint that shapes every customer relationship.”

Harshal Kale, Deputy Director – Customer Success, Myntra

Myntra image
65%+

of calls resolved without a human.

more conversions via AI-led outreach.

faster query resolution

reduction in average handle time.

50%

reduction in average handle time.

pipeline protected annually.

order tracking across every brand

calls handled per day.

40%

reduction in CX cost.

lead throughput without added headcount

of WISMO calls resolved without a human

faster issue resolution.

400+ pre-builtintegrationsfor retail CX

Frequently asked questions

Still have a question? Connect with us

What is an AI agent for customer experience?

What is an AI agent for customer experience?

It is an AI system that holds real conversations with customers and takes action on their behalf. NuPlay agents qualify leads, guide purchases, and resolve support issues inside your existing systems, over voice and chat.

How is NuPlay different from a chatbot or IVR?

How is NuPlay different from a chatbot or IVR?

Chatbots follow decision trees and IVRs route calls. Neither finishes the job. NuPlay agents understand intent, complete multi-step tasks in your systems, and bring in a human only when the case needs one.

Do I need to deploy all three agents at once?

Do I need to deploy all three agents at once?

No. Most teams start with the stage that has the most volume and add the others later. Because every agent shares one memory, each new stage starts with context from the ones already live.

What is an AI shopping assistant?

What is an AI shopping assistant?

It helps a customer find and buy the right product in a conversation. NuPlay’s assistant recommends from live inventory, answers product questions, and completes the cart on web, app, WhatsApp, or phone.

What happens when the agent can’t resolve something?

What happens when the agent can’t resolve something?

It escalates to your team with the intent, sentiment, collected details, and full conversation history. The customer never has to repeat themselves.

Which systems does NuPlay integrate with?

Which systems does NuPlay integrate with?

NuPlay connects to CRMs like Salesforce and HubSpot, helpdesks like Zendesk and Freshdesk, and your commerce and order management systems. It reads live data and writes updates back.

How does NuPlay keep customer data secure?

How does NuPlay keep customer data secure?

NuPlay is ISO 27001, ISO 42001, and SOC 2 Type 2 certified. Data is encrypted in transit and at rest, each environment is isolated, and your data is never used for training.

How long does it take to go live?

How long does it take to go live?

Deployments are measured in weeks, not quarters. A forward deployment engineer takes the first agent live in production and scales it across the function.