AI decisioning behind every marketing move
From research to launch, every campaign planned, personalised, and deployed, at a scale no team could match.
<3 Days
from creative brief to live campaign, down from 2 weeks.
60%
channels orchestrated from one connected, automated workflow.
4.2x
more campaigns per quarter on the same headcount, no new hires.
38%
improvement in promotional ROI across key customer segments.
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Campaigns stall at every team handoff - not for lack of ideas.
The biggest delays in retail campaigns aren't inside any team, they're at the handoffs. NuPlay puts an agent at each.
78%
of B2C marketers struggle with siloed systems.
45%
of teams lack a scalable content creation process.
Only 30%
of marketers' time is spent on running campaigns.
Today (Manual)
2 to 4 weeks
I have a goal, but no clear campaign strategy to execute.
I'm still waiting for the right audience segment to launch.
Approved creatives lose consistency across every channel and format.
Campaign launches keep getting delayed by multiple stakeholder approvals.
Performance insights arrive too late to take meaningful action.
With NuPlay
3 to 6 hours
Turns goals into actionable campaign strategies in minutes.
Builds targeted audiences from live customer behavior instantly.
Generates every creative variant on-brand automatically, at scale.
Automates brand and compliance checks before every launch.
Optimizes live campaign performance with real-time recommendations.
AI resolves routine queries instantly and routes complex issues with full context.
When buyers ask AI, do they hear aboutyou?
We put your brand through the answer engines and show you exactly where you surface, who’s being recommended instead, and the fixes that move the needle first.
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Deep dive per capability
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Campaign Strategy Agent
Turns your objective into a creative framework for every channel and segment, before a human writes the brief.
Intake the objective - Turns a plain-language business priority into campaign format.
Pull the context - Auto-retrieves product, inventory, customer, and margin data, with no manual pulls.
Recommend the strategy - Proposes audience, offer, channels, timing, and KPIs in one clean review.
Draft, pre-check, route - Generates the brief, checks every constraint, routes straight to approvers.
Before: Every query hits an agent. Result: delays.
After: Routine auto-resolves, humans take the rest.
Content & Channel Agent
From segmentation to live performance, every campaign planned, deployed, and optimised without the manual overhead.
Ingest the approved brief - Reads objective, audience, offer, and channel plan, then maps to brand templates.
Set the message architecture - Message, proof points, CTAs, brand reviews direction, not execution.
Build segment and channel variants - Adapts by lifecycle stage, loyalty tier, and format.
Compliance and build package - Checks brand, offer & legal, then generates the build sheet & QA checklist.
Before: 7–20 days, teams adapt by hand.
After: 1–5 days, scales by segment and channel.
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Campaign Optimization Agent
Reaches customers at the right moment, message, and channel, at a scale no team could manage by hand.
Monitor live - Watches email, paid, web, app, sales, inventory, returns, one view, not scattered dashboards.
Summarise - Plain-language summary by segment, channel, region. Marketing reviews in minutes.
Detect - Flags low CTR, high CPA, stock and margin risk, including a top seller about to stock out.
Recommend and route - Suggests a copy, budget, or product change, sends it to the right team.
Before: 3–10 days—action arrives too late.
After: Same-day, while the campaign runs.
What changes after deployment
4.2x
more campaigns per quarter, same marketing headcount
61%
reduction in production time, brief to live campaign
38%
improvement in promotional ROI, through real-time margin monitoring
200+
more campaigns per quarter, same marketing headcount
12
channels automated: email, SMS, push, social, display
<3 days
brief-to-live cycle, down from 2 weeks
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“NuPlay Analytics lets us aggregate our data independently and run quick queries ourselves. The process is faster and more independent.”
“NuPLAY helped us create shopping journeys that listen, adapt, and respond to each customer's unique needs and enabled us to deliver on our brand promise.”
“Having the agent create the campaigns for us is great as it accurately finds the right people and builds the segments better than a human would have.”
“With NuPLAY, we can go from campaign idea to launch in under 30 minutes. That speed makes a real difference in our competitive market.”
Built for production, not just demos
Powered by Your Data
Uses live product, inventory, customer, loyalty, and margin data for accurate decisions
Built for Retail
Understands inventory, margins, loyalty programs, and channel constraints, not just content creation.
Human Oversight Included
Agents execute and validate; your team stays in control with full visibility and approval workflows.
Works with your Existing Stack
Uses live product, inventory, customer, loyalty, and margin data for accurate decisions
Live and in production
These agents run real campaigns and real trading decisions today. No waitlist, no perpetual beta.
Frequently asked question
Find quick answers to common questions about our Retail AI solutions.
Still have a question?
Need more information? Connect with our Retail AI experts and get personalized guidance tailored to your business needs.
NuPLAY runs as its own agentic layer and connects to the tools and channels you already use. You do not need to move your CRM or email platform to deploy it.
No. The agents plan, produce, and recommend. Your team reviews strategy and approves before anything goes live. You decide how much autonomy to grant at each stage.
Most campaigns move from brief to live in roughly one to three days, against a typical two to four weeks of manual work.
Email, SMS, push, paid media, social, site, app, and store messaging, coordinated from a single brief.
Every brief and asset is pre-checked against brand voice, offer rules, exclusions, eligibility, and legal requirements before it is routed for approval. Flags are surfaced for a human to resolve.
No. Segmentation, personalisation, and performance reporting run automatically. The agents produce plain-language summaries and recommended actions, so analyst time is not the bottleneck.
Deployment is measured in weeks, not quarters. The agents ingest your product, customer, and brand context during onboarding so they can plan and personalise from the start.
