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Our Vision
To shape the autopilot enterprise
Where AI agents handle the work, and teams focus on what matters.
Our Mission
Build conversational AI agents that power the autopilot enterprise: handling workflows, driving outcomes, and delivering measurable impact.
About NuPlay
NuPlay was born from a simple but radical belief: the way enterprises operate is broken, and it’s time for a new playbook. For too long, enterprises have scaled by stacking people, platforms, and processes. The result? Bloated workflows, endless handoffs, and systems that need constant maintenance.
But at the heart of every workflow, whether it’s sales, support, vendor management, or internal ops is a conversation. NuPlay builds conversational AI agents that don’t just automate tasks, but take ownership. They connect across tools, understand context, and handle work end-to-end.
This is the new operating layer of the enterprise. And it speaks your language.
Our Values
Reliable
NuPlay agents operate in high-stakes workflows. They don’t just “try,” they get it done. We prioritize trust above all else: performance, accuracy, and uptime.
Cutting-edge
We push boundaries in reasoning, autonomy, and systems design, not for show, but to unlock what legacy software and chatbots simply can’t.
Outcome Driven
Impact isn’t a metric, it’s the mission. We don’t build for demos or applause. We build for outcomes. Every AI agent we deploy is judged by what it delivers: leaner operations, smarter decisions, and measurable business value.
Our Investors
In the News
NuPlay AI acquires Verloop.io to strengthen enterprise conversational AI platform
The acquisition combines NuPlay AI's voice AI capabilities with Verloop.io's chat automation expertise to expand enterprise AI deployments across India and the Middle East.
NuPlay AI raises $27.5 mn in funding round led by Accel, General Catalyst
NuPlay AI, a startup that builds artificial intelligence solutions for companies, has raised $27.5 million in a Series A funding round led by Accel and General Catalyst.
Mukesh Bansal’s new startup NuPlay AI raises $27.5 million from Accel, General Catalyst
The new company, NuPlay AI, which builds custom AI agents for enterprise services like sales and customer support in initial use cases, was incubated in Bansal’s startup incubator Meraki Labs and now has about 20 people in the team.
NuPlay AI launches enterprise-grade human-like voice AI agents with NuPlay
NuPlay Labs Inc., the developer of custom artificial intelligence agents for enterprise customers, today launched an interactive voice platform NuPlay that will allow meaningful automated human-like voice interactions using AI agents.
NuPlay AI expects to hit $10 million in projected annual revenue by the first half of next year
Backed by $25 million in early-stage funding, Mukesh Bansal’s latest startup is betting on voice-first enterprise agents and deep domain focus to stand out in a crowded AI market.
Talk to our AI Agent about NuPlay