Hear From Our Customers
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AI-powered self-improving agents for Retail operations

Our enterprise AI agents are designed to solve the most complex operational challenges in retail.

Marketing & Growth

Campaigns planned, personalised, and launched - with optimisation built in.

Customer Experience & Service

Quickly resolve customer queries and hand-off complex queries to a human.

Store & Field Operations

Frontline hiring, training and store audits - all automated end to end

Merchandising & Commerce Operations

SKU lifecycle and product launches, automated end to end, across every channel.

Supplier, Vendor & Marketplace Ops

Vendor onboarding and compliance - from documents to live ERP record, in one workflow.

Planning & Decision Intelligence

Demand, inventory, and executive intelligence, running continuously.

AI agents in action across retail

Consult with our AI expert
NuPlay AI | Retail

Use Cases

Marketing & Growth
Campaign Strategy & Briefing 
Personalised Content Production
Customer Experience & Service
Order, Return & Loyalty Resolution
Intelligent Escalation 
Store & Field Operations
Task Management & Compliance
Frontline Hiring & Onboarding
Merchandising & Commerce Operations
Site Merchandising
Agent-Readability & AEO
Supplier, Vendor & Marketplace Operations
Vendor & Seller Schema Onboarding
PO Chase & Receiving Reconciliation
Planning & Decision Intelligence
Forecast Triage & Overrides
Demand & Signal Orchestration

AI for Retail

Capabilities
AI Agents
Workflow Automation
HITL Assistance
Application Buidling
Channels
Voice
Chat
Web
Email & SMS
Mobile
Social
Messenger
NuPlay Platform
NuLoop - Improvement Layer
NuContext - Context Layer
NuPulse - Insight Layer

Integrations

Commerce Platform
Enterprise System

How we help you go live in days

Day 1

Connect your systems and integrations

We connect to your existing stack, POS, ERP, CRM, and the systems you already run across your entire business.

Day 21

Launch in 3 week

Your first agent goes live on a real workflow, so you see it working on your own data within the week.

Day 45

Automate at scale

Once the first workflow proves out, we expand it across every store, region, or channel it applies to.

Day 60

Drive measurable revenue

The system monitors and learns from every run and improves the workflow without you rebuilding it.

Myntra Success storyCultfit Success storyRehlko Success storyNuVision Success story
leading retailer home appliance logo

“NuPlay Analytics lets us aggregate our data independently and run quick queries ourselves. The process is faster and more independent.”

Strategy, Leading Energy Provider
leading fashion retailer logo

“NuPLAY helped us create shopping journeys that listen, adapt, and respond to each customer's unique needs and enabled us to deliver on our brand promise.”

Customer Support, Leading Fashion Retailer
leading auto glass retailer logo

“Having the agent create the campaigns for us is great as it accurately finds the right people and builds the segments better than a human would have.”

CX Team, Leading Auto-Glass Retailer
APAC fitness leader logo

“With NuPLAY, we can go from campaign idea to launch in under 30 minutes. That speed makes a real difference in our competitive market.”

CX Team, APAC Fitness Leader
leading retailer home appliance logoleading fashion retailer logoleading auto glass retailer logoICC logo

AI agents in action across retail

Consult with our AI expert

Marketing & Growth

More campaigns from the same team, whatever the goal: launch, loyalty, clearance, or reach. A human signs off before anything ships.

Campaign Strategy & Briefing

Transforms goals like sell-through or sign-ups into audience, offers, channels, and timing, ensuring brand and budget checks.

Personalised Content Production

One approved brief becomes every segment and channel variant, automatic and on brand.

Campaign Performance & In-Flight Adjustment

Watches live results and proposes the next move while there's time to act: budget shifts, creative swaps, audience trims.

Customer Experience & Service

Most inquiries don't become tickets. Shoppers get quick answers, and your team sees only necessary cases.

Order, Return & Loyalty Resolution

Where's-my-order, exchanges, refunds, and points balances handled end to end, each decision citing the clause it applied.

Intelligent Escalation

Cases that need a person arrive pre-worked: history, intent, and the customer's full picture in one handover.

Proactive Outreach

Delay alerts, delivery updates, and follow-ups sent before anyone has to ask.

Store & Field Ops

What HQ plans actually happens in stores, and the people needed to run it show up on day one. The schedule stays with your managers.

Frontline Hiring & Onboarding

Between offer and day one, hires vanish. Forms and checks chased, training booked, the candidate never left waiting.

Store Associate Helpdesk

Transforms promo packets and directives into sequenced work, with clear task ownership and tracking. Completion is verified by photo.

Store Audits & Inventory Checks

Compliance audits and cycle counts reviewed against your standard, store by store. Exceptions routed, fixes tracked to close.

Merchandising & Commerce Ops

A catalog you can trust: accurate, rich enough to convert, and structured so AI shopping assistants recommend you.

Catalog & Product Information Management

Cleans, enriches, and structures product data from any supplier feed. Every attribute is verified by a judge agent before publish.

Agent-Readability & AEO

When shoppers ask AI what to buy, your products are recommended, and answers are tracked monthly.

New Item Setup & Launch Readiness

New items hit their launch date: vendor forms chased, attributes validated, blockers surfaced days early.

Supplier, Vendor & Marketplace Ops

Partners go live in days, not months, and margin lost to deductions, chargebacks, and missed POs comes back claim by claim.

Vendor & Seller Onboarding with Schema Mapping

Verifies documents, runs compliance checks, and maps supplier catalogs into your schema for approval.

PO Chase & Receiving Reconciliation

After the PO leaves ERP, it goes to email. Acknowledgements chased, ASN reconciled, shortages escalated.

Deduction & Chargeback Recovery

Reads each claim, cites the routing-guide or agreement clause, and files the dispute inside the deadline. Dollars back, not hours saved.

Planning & Decision Intelligence

Planners lose the week to exceptions and prep. This gives it back: noise cleared, reasons kept, the review ready on its own.

Forecast Exception Triage & Override Rationale

Of 40,000 weekly deviations, 60 worth a planner's hour are ranked by margin at risk.

Demand Review & Scenario Orchestration

The review pack builds itself. What-ifs answered in plain language, decisions logged and followed to done.

Unstructured Signal Ingestion

Vendor emails, allocation notices, and promo decks are priced into the plan as adjustments that expire on schedule.

What changes after deployment

The shifts in cost, speed, and coverage once NuPlay runs across your retail operations.

95%

of store associated queries resolved autonomously.

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76%+

lead contact rate on AI-led outreach.

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30%

communications automated without manual touch.

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Built to enterprise standards

Every system ships with enterprise-grade security, governance, and compliance as standard.

ISO 27001
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ISO 42001
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AICPA SOC2 TYPE 2
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Your data stays yours - Never used for training. Claims, docs, and conversations stay private.

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Firm-level isolation - Each environment is isolated to prevent cross-tenant access.

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Independently audited - Controls tested and reviewed regularly by independent specialists.