What CMP analysts and researchers say about us in 2026
Independent evaluations of NuPlay AI in the enterprise conversational market. No self-reported rankings, third-party research only.
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NuPlay AI named in the CMP Prism for Voicebot / Conversational IVR
CMP Research publishes the Prism — an independent market map that scores vendors across Analyst & User Perspective (how progressive the technology is) and Marketplace Perception (market confidence). NuPlay AI — formerly Nurix AI — appears in the 2026 edition, placed in the Core Performing cluster.
The Prism evaluates vendors across three dimensions: user sentiment, analyst assessment, and market presence. A Core Performing placement indicates validated market presence and production-grade delivery — evaluated under the Nurix AI name, prior to the company's 2026 rebrand to NuPlay AI. The full report is available directly from CMP Research.
