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NuPlay Platform
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Meet Astra
Astra is the LLM behind NuPlay's voice agents, owned by NuPlay AI for enterprises.
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Build Agents

AI agents that reason & effectively efficiently execute tasks.

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Build Applications

Connect systems and automate business processes.

Core Capabilities
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NuLoop

Learn from every single run automatically and efficiently.

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NuPulse

Monitor agents and workflows efficiently and effectively.

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NuContext

Shared context for every support agent team member.

Solutions
Solution Overview
Demand Generation
Qualify and convert leads at scale.
Customer Resolution
Lower costs and faster resolutions.
Partner Coordination
Coordinate field teams instantly.
Workforce Enablement
Inform employees at scale.
Marketing
Automate campaigns at scale.
Trusted by
Updates
Astra is the LLM behind NuPlay's voice agents, built and owned by NuPlay AI for enterprises.
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Industries
Industries
Retail
Increase conversions. Build loyalty.
Insurance
Faster claims. Lower costs.
Financial Services
Automate engagement. Reduce costs.
Collections & Mortgage
Boost recoveries. Fasten servicing.
Home Services
Automate workflows. Serve faster.
Trusted by
Customer Success Stories
Replacing Traditional IVR with AI Voice Agents
High inbound lead volumes exposed IVR limitations, resulting in delayed qualification, dropped leads, missed cross-sell opportunities, and inefficiency.
VIEW SUCCESS STORY
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Trusted by industry leaders.
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Simple guides to AI concepts.
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Leading analyst mentions.
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Insights from industry experts.
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Insights, updates and latest news.
Use Cases
Explore what Nurix can do.
Trusted by
Customer Success Stories
Replacing Traditional IVR with AI Voice Agents
High inbound lead volumes exposed IVR limitations, resulting in delayed qualification, dropped leads, missed cross-sell opportunities, and inefficiency.
VIEW SUCCESS STORY
Company
Company
Let’s Talk
SELF-HOSTED ENTERPRISE LLM

Meet

NuPlay AI's in-house LLM for enterprise voice, self-hosted, sub-1-second, and tuned on your production data. Here's what changes.

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TALK TO US

<1sec

end-to-end voice latency, in production

Zero

third-party model dependencies

100%

self-hosted, your infrastructure

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WHY CHOOSE US

Three things that change with Astra

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The risk nobody prices in

Calls that don't feel robotic or laggy

Built for time-to-first-token, delivering sub-1-second voice latency in production, not just the lab.

<1s end-to-end voice latency
DATA PRIVACY

Built for complete data control

Self-hosted with no shared LLMs. Your conversations stay private, secure, and fully under your control.

0 external model calls
FINE-TUNING & CUSTOMIZATION

Built around your data, not the internet

Continuously tuned on your production conversations to improve outcomes and reduce escalations.

2–4× Lower AI Costs
The risk nobody prices in

Your voice agent has a silent owner

Voice agents built on third-party APIs inherit pricing, access, and policy changes. You won't notice in a demo, you'll notice at 2am when your call center goes quiet.
The risk nobody prices in

Access can change overnight

A provider updates terms, revokes a model version, or re-prioritizes capacity, and your production agents inherit the outage. You didn't choose the timing.

USAGE BILLING

Access can change overnight

Token-based pricing means your cost grows exactly as your usage grows. There's no version of success that doesn't also increase the bill per conversation.

FEEDBACK LOOP

Your data trains someone else's model

Every production call is a tuning signal. On a third-party model, that signal benefits the provider's roadmap, not the system you're actually running.

Comparison

Full-stack ownership isn't a feature.
It's a different category.

Enterprise voice AI splits into two camps today: platforms that assemble someone else's model into a nice interface, and full-stack vendors who still license the model underneath. Astra is the model, owned, hosted, and tuned by NuPlay AI, end to end.

Owns the model

Self-hosted infrastructure

Exposed to third-party access changes

Tuned on your production data

Cost model

Platform assemblers

No
No
Yes
No
Per-token, scales up

Full-stack, model-dependent

No
Partial
Yes
Limited
Per-token, scales up

by NUPLAY AI

Yes
Yes
No
Yes
Fixed Infrastructure
The ecosystem around Astra

Astra isn't a model you plug in. It's the centre of a system built to run voice agents in production

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NuPlay-SEAL
QC / QA Platform
Prompt Builder

NuPlay-SEAL

A token-efficient language layer built for LLM-native use.

Cuts ~30% token overhead per call.
Lowers inference cost and latency.
Drops in without model changes.

QC / QA Platform

Continuous quality control for voice agents in production.

Catches drift before customers do.
Monitors quality on every call.
Flags failures for fast fixes.

Prompt Builder

Define, test, and refine agent behavior.

Shapes behavior without model rewrites.
Tests changes before they ship.
Versions and rolls back instantly.

See what your voice stack looks like when you own every layer of it.

Bring your current setup. We'll walk through where the model dependency actually sits,  and what it costs you.

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