NuPlay AI (Formerly Nurix) acquires Verloop.io
, 
expanding voice and chat AI capabilities for enterprise.  
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AI transformation, run on one self-improving platform

NuPlay redesigns the process, builds the AI agents, and ensures they get better with every run.

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Metrics our agents deliver at scale

The shifts in cost, speed, and coverage once NuPlay handles the front line.

1000+
Live agents across sectors.
3x
More capacity, same headcount.
55%
Reduction in operational costs.
70%
Time saved for high-value tasks.

How we work

01

Consult & Prioritize

We map your processes and prioritize where AI-first redesign has the clearest P&L impact.

02

Build the Agent

The agent runs on NuPlay, built from tested components; not generated or a pilot.

03

Deploy & Scale

A forward deployment engineer takes it live and scales across the function, in production day one.

04

Keep Improving

NuLoop runs a self-improvement loop, diagnosing and shipping fixes as the agent learns.

One platform, purpose-built agents for every function

Agent > Resolution AssistantAgent > SDR AgentAgent > People Ops AgentAgent > Vendor Ops AgentAgent > Marketing Assistant

Resolve issues end to end

Agents handle tickets and calls start to finish, with full context and clean escalation the moment a human is needed.

Triage and route every incoming issue is understood, categorized, and sent the right way.

Refunds and orders process refunds, fix order problems, and update records without a human.

Escalate with context hand off to an agent with the full history attached, not a cold transfer.

Turn contacts into pipeline

Agents qualify inbound and outbound, move deals faster, and keep the CRM current so reps work only the deals that matter.

Qualify and score every lead is qualified and ranked before it reaches a rep.

Book the meeting hot leads go straight to a booked slot on the calendar.

Keep CRM current activity, notes, and stages update automatically after every touch.

The helpdesk that never sleeps

Agents answer employee questions, screen candidates, and run onboarding steps around the clock.

Answer employees HR, IT, and policy questions resolved instantly, any hour.

Screen candidates first-round screening and interview scheduling run on their own.

Run onboarding new-hire steps and checklists completed without manual chasing.

Marketplace back office, automated

Agents onboard sellers and brands, run catalog operations, and handle vendor queries and disputes.

Onboard sellers new brands and sellers set up and verified without ops overhead.

Run catalog ops listings, updates, and corrections handled at volume.

Resolve disputes vendor queries and disputes triaged and closed automatically.

Run campaign ops at volume

Agents engage and nurture leads, respond to reviews, and run campaign operations across channels.

Nurture leads the right follow-up reaches every lead, at the right time.

Respond to reviews reviews and inbound queries answered fast, on brand.

Run campaign ops repetitive campaign tasks executed across channels without manual work.

ROI you can measure instantly

See measurable gains across key business metrics from day one with intelligent automation.
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Our 
Platform

The part competitors don't have

Most AI agents are static after deployment. NuPlay agents improve with every run, making the next one better.

Here's what that looks like on a real workflow, settling an insurance claim. Toggle to see it before and after NuPlay.

Without NuPlay
With NuPlay
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Step 1
Human
Agent
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Return Intake
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Step 2
Automated
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Return Eligibility
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Step 3
Human
Agent
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Fraud Screening
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Step 4
Human
Agent
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Refund Decision
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Step 5
Human
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Exceptions
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Step 6
Automated
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Refund Settlement
Set once, stuck there
Gets better every run
6 Days
6 Hrs
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20× faster
Time to resolution
34%
82%
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2.4× more
Handled without a human
01
All
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Maximum Reach
Channels covered simultaneously

Why NuPlay?

Schedule a demo
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Purpose-built Agents

Connects to your CRM, ERP, ticketing, warehouse, & telephony systems out of the box.

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Self-improving by Design

Every interaction improves your agents through continuous learning and real production feedback.

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Unified Platform

Build, deploy, monitor, and improve every AI agent from one unified platform.

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Live in Weeks, not Quarters

Deploy enterprise AI agents quickly, without lengthy implementation or complex integration projects.

Built to enterprise standards

Every system ships with enterprise-grade security, governance, and compliance as standard.

ISO 27001
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ISO 42001
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AICPA SOC2 TYPE 2
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Your data stays yours - Never used for training. Claims, docs, and conversations stay private.

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Firm-level isolation - Each environment is isolated to prevent cross-tenant access.

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Independently audited - Controls tested and reviewed regularly by independent specialists.